Parents, students, and teachers take pride in student accomplishments, and often they want to share that enthusiasm with the community. One way to do so is by sending a press release to the media that details the exciting things taking place in the classroom. If you can grab the media's attention, your class could be recognized in local newspapers, radio broadcasts, or television news coverage.
Writing a Press Release
The purpose of a press release is to inform the media that your class is doing something worthy of news coverage. A press release should emphasize the uniqueness and excitement of a program or event, using active descriptions and quotes. Key components to include in a press release are as follows:
- School name
- Teacher's name
- Description of the program or event
- Sponsor information (if applicable)
- Spokesperson contact information
Sample Press Releases
The following links provide examples of how to write a press release. These are only examples, so feel free to use your creativity to modify and personalize the release. Click on one of the links below to see a sample release for a specific program.
Students in Tom Sarko's class at Palm Beach Day School in Palm Beach, Fla.
Contacting the Media
Once you have prepared your press release, you must get the word out to the media. You can fax or e-mail the release to local television stations, newspapers, and radio stations. Each media outlet prefers to receive their releases in a different manner. If you are unsure which method they prefer, you can call them or research their website to determine the best method of contact. (This information can usually be found in the "contact us" or "submissions" sections of the website.)
Special Event Ideas
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